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☆ Amazon's 'Thursday Night Football' is winning over advertisers after a bumpy launch year, and a top exec says it will be 'aggressive' in pursuing more live sports
  + stars: | 2023-08-21 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
The tech giant is gearing up for a big 'Thursday Night Football' season with key matchups and new ad offerings. After hitting some snags with its inaugural NFL "Thursday Night Football" season on Prime Video last year, Amazon is bringing plenty of swagger to the field this year. Amazon is getting more TV ad dollars this year as the twin Hollywood strikes rage on, a top exec said. Amazon last year had also softened on its initial ask that advertisers buy the entire season's games and gave them the option to buy a portion of the games. Some advertisers were forgiving, though, given it was Amazon's first go at a live sports broadcast.
Persons: It's, Jay, Amazon's, We're, Al Michaels, Kaylee Hartung, NFL's, haven't, Kelly Metz, Marine, We'll, we'll Organizations: NFL, Football, Minnesota Vikings, Philadelphia Eagles, Toyota, Fox, ESPN, Amazon, Marine, Omnicom Media
☆ Netflix says subscribers to its ads plan have doubled. Meet the 19 execs driving the streamer's aggressive push into advertising.
  + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +8 min
Netflix said in its 2Q earnings that subscribers to its ads plan have doubled over the previous quarter. Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.
Persons: execs, they're, Jeremi Gorman, Peter Naylor —, Netflix salespeople, Nielsen, DoubleVerify, Kelly Metz, They've, Gorman, Peter Naylor, who've, Naylor, Julie DeTraglia, Kinsey Tamberrino, He's, Hulu playbook, Adam Gerber, Gerber, he's, it's, She's, Asaf Davidov, DeTraglia, Jon Whitticom, Whitticom, that's, Kinsey Osberg Tamberrino, Michaela Giovengo, Valerie Bischak, Doug Brodman, Victoria Morris, Amy Newton, Joanna Read, Eric Berman, Chad Rumminger, Morgan Tully, Nicole Sabatini, Julie Taylor Green, Chris Smutny Organizations: Netflix, Hulu, ABC, Microsoft, Omnicom Media, Yahoo, Gorman's, ABC Television Group, Disney, Comcast, Viacom Media Network, Amobee, Twitter, Google, Amazon, Tech, Gaming, Entertainment Locations: Hulu, TikTok
☆ These 18 top Netflix execs are driving its advertising push under head Jeremi Gorman as the company makes its first big TV upfronts pitch
  + stars: | 2023-05-17 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +7 min
Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. They are Kinsey Osberg Tamberrino, who is Publicis' main point of contact, and who spent eight years at Hulu, rising to director of advertising sales. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.
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